What is Perception?
• It's how we "see" things.
• Perception is an individual's view of reality.
• It's highly subjective.
• Process of giving meaning to sensory stimulus through organizing and interpreting.
Basic Elements of Perception
* Selection and screening of information.
* Organization of stimuli.
* Sub-process of perception.
Principals of Perceptual Selection
External factors that influence our selection of stimuli.
6. Novelty and familiarity
Internal factors that influence our selection of stimuli.
2. Motivation and Interest
4. Organizational Role and Specialization
Social Perception is the process of combining, integrating and interpreting information about others to gain an accurate understanding of them.
Personal Identity- The characteristics that define a particular individual.
Social Identity - Defining a person in the context of his/her membership in various social groups.
Social Identity Theory - We perceive ourselves and others based on both our unique characteristics (personal identity) and our membership in various groups (social identity).
The Attribution Process
Attribution is the process through which individuals attempt to determine the causes behind others' behaviour.
Kelly’s Theory of Causal Attribution
• Consensus: The extent to which a other people behave in the same manner as the person we are judging.
• Consistency: How consistently the person exhibits the behaviour in similar context.
• Distinctiveness: The extent to which a person behaves in the same manner in other contexts.
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