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Module 1: Trends, Targeting, and Communicating with Customers

Module 1: Retail Management, Merchandising and Pricing

Learning Outcomes

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

Lesson Summary

Module 2: Sales Process, Checkout and Consumer Behaviour

Learning Outcomes

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

Lesson Summary

Module 3: Trends, Targeting, and Communicating with Customers

Learning Outcomes

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

Lesson Summary

Module 4: Retail Environment and Customer Relationships

Learning Outcomes

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

Lesson Summary

Course assessment

Course assessment

Notes

Study Reminders

Support

Learning Outcomes

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