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Module 1: Marketing of Services

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Marketing of Services - Learning Outcomes

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After Completing this module, you will be able to

Explain the role of rate fences in effective revenue management
Describe how fairness can be designed into revenue management policies
State the functions of integrated service communication model
Recognize the three broad target audiences
Identify the specific roles that service marketing can assume
Explain how to craft effective service communication messages
Discuss the role of electronic media in service marketing communications.
Understand how to set budgets for service communication programs
Recognize the importance of ethical and consumer privacy related issues in service communication.
Differentiate service experience and service process
Define what flowcharting is
Explain the characteristics of a service blue print
Describe the application of fail proofing to design fail points out of service process