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Module 1: Service Distribution and Pricing Strategies

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Service Distribution and Pricing Strategies - Learning Outcomes

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After completing this module you will be able to:


Recognize the global service experiences of customers


Explain the various opportunities and strategies of global marketing


Describe the foundations of service distribution strategies


Discuss the key drivers for channel preferences among customers


Recognize the roles of intermediaries and franchising for delivering services


State the challenges and determinants of distributing services globally


Explain how effective pricing is central to the financial success of service firms



Describe the foundations of pricing strategy and the different types of financial costs




Define what revenue management is