Developing Your Brand Identity - Introduction
Branding is an important part of your fashion label that many designers often overlook.
During the marketing process, you created all your visual elements, which likely included website design, packaging, and logos, but defining your brand identity stretches much further than that.
When you are focusing on branding, try to think of a few words to describe your brand. If, for instance, the words you come up with are sophisticated, fun, and flirty, make sure that is the feeling that you want people to have about you.
Why is Branding Important?
As the fashion industry continues to grow, it becomes harder to set yourself apart and make a name for yourself in the industry.
Branding is an important step that helps you stand out amongst the competition.
Many times, a customer will purchase items based solely on a particular design or brand image.
How to Brand Yourself in a Label
If you want to be the face of your clothing, accessories, or unique designs, it will take some creativity and footwork.
The most important thing to remember when branding your label is consistency throughout your entire line.
You should be consistent in labelling, packaging, social media, and your designs. This also includes how you communicate with customers, manufacturers, employees, and even how you answer the phone.
Remember, your brand reflects you, so it should be consistent throughout.
Next, you should define the who, what, and why of your brand.
This will be the culture you are trying to appeal to and the backstory of your brand. You should also concentrate on what makes you different from everyone else.
Also, always focus on customer service and polarising your audience.
Don’t be afraid to take a stand and make a mark in the fashion world. Remember the best brands speak out and let everyone know who they are and what they represent.
Preparing for Fashion Week
London’s Fashion Week occurs twice a year and is a highly-coveted event for avid fashion fans and celebrities. For designers, forecasters, manufacturers, and models it is the busiest time of the year.
The week-long event is produced by the British Fashion Council, features some of the top designers in the industry, and offers a sneak peek of what designs will be offered next season.
For many designers, this event can be the most rewarding and stressful week of their entire career.
Fashion Week offers designers the opportunity to showcase their designs alongside the best designers in the industry. With some preparation, Fashion Week doesn’t have to be a stressful event.
The following tips will help you navigate your way through your first experience with the busiest fashion event in the industry.
Tips for Fashion Week:
Set a Target
Before you head out to London Fashion Week, set your sights on one strategy. For example, is your goal to increase marketing for your designs? Maybe you are attending to boost sales or meet new designers.
Regardless of the end goal, go into the event with a goal and stick to it.
If you are planning on showing your designs at Fashion Week, it is important that you are incredibly prepared.
You should know the price of all your products in dollars, euros, and pounds in case you are talking to international buyers.
Also, you should know recommended retail and wholesale pricing by heart.
Follow Up With Contacts
After you return from Fashion Week, it is important that you follow up with any industry contacts that you make.
Meeting and connecting with people at Fashion Week is only the first step in your relationship.
You might be busy after returning, but it is crucial that you remember to follow up and add your contacts to any mailing lists that you have, which will keep them up to date with press releases.
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