Loading

Module 1: Creating, Financing and Marketing a Clothing Label

Study Reminders
Support
Text Version

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

Developing a Business Plan
Developing a Business Plan
Your business plan is going to contain information on your fashion label or company, the competitive landscape, your industry, marketing information, distribution, management, and financial information.
Every successful business owner has one of these, including all the famous designers that you look up to, so you should know and understand exactly how to craft one.
Business Plan Guide:
Draft a Summary 
Discuss Specifics
Research the Fashion Market
Develop a Marketing Plan
Outline your Organisational Structure
Draft a Cost Analysis
 Owning a Business in the United Kingdom
If you want to start a clothing line or open a small business in the United Kingdom, there are some things that you need to know. You need to register your business before you begin selling clothing under a label.
Most businesses will register as a limited company, partnership, or sole trader.
Business Insurance
If you are going to own a business, then owning business insurance is a great way to protect yourself and your company against unexpected expenses.
Choose from the following insurance options:
Commercial Property Insurance - This covers the cost of rebuilding or repairing business repairs.
Limited Insurance - Covers the cost of compensation claims following any negligence made against you
To be sure, you should always check with the business rules and regulations before conducting business.
 Creating a Clothing Label
The fashion industry is competitive, so if you have decided you want to create your label and launch your clothing line, there are some start-up steps that you should take into consideration.
Come up with a ‘Must Have Item’
Develop the Design
Make a Prototype
Organise Your Business
Establish a Pricing Model
Fund Your Business
Sell
Financing and Marketing
Financing Your Clothing Label
The amount of money that you will need to start your label depends on your business needs and your goals.  If you are interested in applying for a loan in the United Kingdom, there are a few requirements that you must meet:
You must be a resident of the United Kingdom
You must be 18 years of age or older
You must start, plan to start, or currently have, a UK-based business, which hasn’t been trading for a period of 24 months
Not currently bankrupt or on a debt relief order
You cannot have an outstanding trust deed or individual voluntary arrangement (IVA)
Not currently be on a debt arrangement scheme or debt management programme
Grants
Start-up businesses prefer to apply for grants because they usually do not require payback.
Crowdfunding
Crowdfunding websites allow members to pool their resources and investing as little as £10 each in start-ups.
Business Loan
A traditional business loan from a bank is still a popular route for many first-time business owners, and it offers you the ability to retain equity in your business.
Marketing Your Clothing Line
While there are many different marketing methods available, the ‘Four P’ method is the best place to begin.
The four P’s stand for:
Product
Place
Price
Promotion
Event Hosting
Another great way to market your fashion designs is to host events that teach people how to dress. These are becoming increasingly popular for women who want to improve their public perception and image.