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Module 1: Elements and Principles of Fashion Design

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Fashion Design Styles Introduction
 Understanding Fashion Design Styles
You have already learned about a few design styles, but before you can begin fashion researching and forecasting, you need to learn the different style categories. In fashion design, there are different types of styles, which convey a theme.
If you are finding it hard to differentiate between a fashion design and a fashion style, it might help to remember that a fashion style often matches a personality trait, and is often like a sketch describing a theme.
As a fashion designer, it is important to understand the different fashion designs because many people are consciously drawn to the themes, which fit their fashion style. 
For example, an artistic person might look for that fashion style in their clothing. In previous modules, you already learned about the classic and gothic fashions, but let’s explore further into some of the other popular styles that you will see in your career.
Bohemian Style
The bohemian style of dress, also referred to as ‘boho’, or ‘boho chic’, first became popular during the ‘60s and ‘70s. 
This style is free-spirited and draws inspiration from the gypsy look, which utilises free flowing and natural fabrics. Bohemian style fashion also places an emphasis on a concern with the environment and non-traditional looks.
You might see a lover of free-spirited Bohemian apparel wearing peasant blouses, tie dye jeans, head scarves, or intricate designs and patterns.
Arty
The arty fashion style is perfect for the person who loves to mix different designs, colours, and patterns. 
An individual who prefers the arty style of fashion design would avoid the conventional style and opt for something more loud and unique.
This fashion style is enthusiastic and includes a mix of the different colour palettes, wide brush strokes, graffiti prints, and bold statements.
Chic
One of the trendiest fashion styles in fashion is referred to as ‘chic’, and includes stylish, classic clothes mixed with strong colours. ‘Chic’, originates from the French word 'chique’, which means elegance and skill.
In recent decades, this style has been used to describe a stylish, smart woman who likes to dress both classy and fabulous. So, what exactly does chic look like in a wardrobe?
You will want to look for monochromatic colour schemes, bold statement accessories, asymmetrical hemlines, and sleek, clean lines.
This fashion style also branched out into a second form called shabby chic, which combines new and antique clothing in one style. Shabby chic is vintage inspired and includes modern pastel colours, pale blues, and layered clothing that evokes a feminine feeling.
Punk
The punk style originated in the mid-'70s, and since that time, has cycled through a variety of modifications and style variations. 
Thus, there are several different fashion statements you might see occurring under this style, but the goal is to appear edgy. 
Some of the looks that you might see include skinny jeans, leopard print, spandex, bright colours and leather.
Western
The western fashion style is commonly seen amongst people who prefer cowboy styles or for those who live on a ranch. Western fashion includes blue jeans, fringe, denim jackets, cowboy boots, and cowboy boots.
These are just a few of many fashion styles that you will come across in your career and from these many more are born. 
For example, individuals who prefer a classic fashion style might branch out and opt for a glamourous or romantic look for specific occasions.
Another important thing to keep in mind is that while some of these fashions might not be popular in the United Kingdom, they may one day become a major influencer, so you should have a wide span of style knowledge. This includes both British and American styles because you never know what will catch on and become the latest and greatest trend.