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Strategies and Goals

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Print companies must have clear strategies and goals to ensure continued success when implementing web2print. The first step is to evaluate the type of sales they make. There are two basic types of sales a print company makes: business to business (B2B) and business to consumer (B2C). It is very common for a printing company to serve a primarily B2B customer base; however, since B2C requires a vastly different storefront, this decision needs to be made early in the process of implementing web2print. Once a print company determines the type