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Design Elements: When designing a layout, the designer cannot just ‘throw’ all of the information onto the page. Design is a thoughtful process that makes use of many different skills to create a design that is both appealing and legible. Figure 1.2 - The golden ratio is a constant that appears in nature. We will discuss the grid in its many forms in this course, including different types of grid such as the ITS grid, the golden ratio, and even strategies for using no grid at all. Space is an important design element, with different items on the page requiring more or less area to be effective. We will discuss the density, or colour of type on the page, along with a number of different typographical conventions for making the most of the collection of words on the layout.One of the most important topics in creating printed products is that of colour. It is a complex part of the design process, affecting how an image is transmitted to the eye, how the colours are perceived, and what makes one thing look different from another, even if it is the same colour. Have you ever printed something on your home printer only to be disappointed that it doesn’t look like it did on your computer screen? Highly detailed systems of colour management need to be put in place for professional printing, to mitigate these differences. As the world has moved into an Internet-connected, always-on compendium of information, print remains a vital, relevant, and important part of the media mix. Effective communication campaigns make the most of all opportunities that media design and, in particular, print design can offer. Attributions: Figure 1.1 - Red Bull Mini by User:MB-one is used under a CC BY-SA 2.5 license. Figure 1.2 - Folha by Brunomed is in the public domain. QUESTION THREE: Complete the sentence by choosing the correct option: _____ is an important design element, with different items on the page requiring more or less area to be effective. Space Pictures Media