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Module 1: RACE - The Public Relations Process

Module 1: RACE - The Public Relations Process

Learning Outcomes

Step 1: Formative Research to Analyze the Situation

Step 2: Strategic Action Planning

Steps 3 & 4: Communication Implementation & Evaluation

Lesson Summary

Module 2: Public Relations - Four Main Categories

Learning Outcomes

Corporate Public Relations

Agency Public Relations

Government Relations & Public Affairs

Nonprofit, NGO, and Activist Public Relations

Lesson Summary

Module 3: Ethics, Moral Analysis and Leadership

Learning Outcomes

Ethics in Public Relations

Public Relations: Ethical Conscience Advisor

Conducting Moral Analyses

Case Study: Home Depot's Leadership Crisis

Lesson Summary

Module 4: Best Practices for Excellence in Public Relations

Learning Outcomes

Effectiveness and Excellence

Case Study: Entergy Responds to Hurricane Katrina

Lesson Summary

Module 5: Public Relations - Best Practices and Ethics Assessment

Public Relations: Best Practices and Ethics Assessment

Notes

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