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Module 1: Public Relations and Organization

Module 1: Public Relations and Organization

Learning Outcomes

Organizational Factors for Public Relations

Organizational Structure

The Systems Theory Approach

Stakeholder Management Approach

Lesson Summary

Module 2: Identifying and Prioritizing Stakeholders and Publics

Learning Outcomes

Stakeholder Management and Prioritizing Publics

The Situational Theory of Publics

A Contingency Approach to Public Relations Strategy

Case Study: Building a Headquarters in a Neighborhood

Lesson Summary

Module 3: Public Relations Research The Key to Strategy

Learning Outcomes

The Importance, Purpose, and Forms of Research

Types of Research

Lesson Summary

Module 4: Public Relations: Optimize Systems Theory and Stakeholder Management Practices Assessment

Public Relations: How to Optimize Your PR Practices Assessment

Notes

Study Reminders

Support

Organizational Factors for Public Relations

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