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Module 2: Choose Your Path

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Lesson Summary

Sales Characteristics


The most successful salespeople know how to engage with their customers.

Most sales positions require independence, self-motivation, and discipline.

There are three traits that define a successful salesperson:

IQ or intelligence quotient
EQ or emotional intelligence
XQ or executional intelligence

Salespeople are value creators.

Sales Channels and Environments


There are two major distribution channels involved in the process of making products and services available to customers:

Business-to-business (B2B)
Business-to-consumer (B2C)

The person you talk online to is considered an inside salesperson;
the person you speak with in the store is considered an outside salesperson.

The sale of a consumer product or service away from a fixed retail location is known as: Direct Selling.

Résumé and Cover Letter


Five important steps to create a résumé and cover letter:

Define Your Brand
Format and Font
Choose Your Headings
Bullet Points
Review

Your brand points are actually the foundation of your résumé and cover letter.

A cover letter is key to set yourself apart, whether you are seeking an internship or a full-time position.