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Module 13: Introduction to the Accommodation Sector

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Accommodation Product - Part 1

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Hospitality Management
The Accommodation Product-Part 1

Accommodation is the core product of a hotel and is always one of the largest revenue sources in a hotel operation.

Accommodation products refer to rooms and other related products or services that hotel guests will consume/use during their stays.

Front line staff, especially receptionists and reservation staff, should be equipped with product knowledge which enables them to recommend or explain to their guests what is being offered by the hotel. Some basic concepts about the accommodation products, including bed types, room types and room rates are described in this section.

Hotel Room types can be numerous, and vary in their grading, features and functions.

The grading of rooms is generally divided
into three categories.

Grades are based on the amenities in the room, the view from the room, and any extra features or services, which may add to the overall hospitality experience of the guest.

The four main types of room available for guest selection are according to their needs and preferences.

Specialized room types are rooms which may have features that are not standard in the main room types or are room types, of which the hotel has only limited numbers.

Executive Room

A room located at the ‘executive floor’ which enables convenient access to the executive lounge.

Besides, some hotels also provide ‘female executive floors’ with their rooms assigned to female guests only due to safety and security reasons.

Balcony Room

A room with a balcony.

Accessible Room

This room type is mainly designed for disabled guests and it is required by law that hotels must provide certain number of accessible rooms to avoid discrimination.

Common features include safety bars and emergency buttons in the bedroom and bathroom, touch floor lamps, fire alarm lights, and outward opening door for bathroom, etc.

The rooms should always be located at ground or at lower floors and should be near to the elevators for easier accessibility of disabled guests.

The following are further room types which are not provided by all hotels.

Many of these room types would have features that are not standard in the majority of most room types.

Presidential Suite

The most expensive room provided by a hotel. Usually, only one president suite is available in one single hotel property. Similar to the normal suites, a president suite always has one or more bedrooms and a living space with strong emphasis on grand in-room decoration, high quality amenities and supplies, and tailor-made services.

Adjacent Rooms

Rooms close by or across the corridor, but are not side by side.

Adjoining Rooms

Rooms that are side by side, but do not have a connecting door between them.

Connecting rooms

Two rooms that are side by side and have a connecting door between them.

Smoking / Non-Smoking Room

Many hotels provide both smoking and non-smoking rooms for their guests. In order to minimize the effects of secondhand smoke exposure on non-smoking guests, some hotels group all smoking rooms in certain floors and separate them from non-smoking rooms.

Villa

A special form of accommodation which can be found in some resort hotels. It is a kind of stand-alone house which gives extra privacy and space to hotel guests. A fully equipped villa contains not only bedrooms and a living room but a private swimming pool, Jacuzzi and balcony. It is suitable for couples, families and large groups.

Factors Affecting Room Rates

Suggest five factors which may affect the pricing of hotel rooms, e.g. the room grading as mentioned above.

Give examples of how room rates are different under each factor, e.g. superior room is more expensive than standard room under the room grading factor.

Try to prioritize the five factors according to their degrees of importance in room pricing.