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Module 4: Tourism Industry - Sectors

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The Essential Elements of a Tourist Destination
Lesson Summary

Lesson Summary

There are five major attractions that draw people to a specific destination. These attractions are:
Natural Characteristics
Visiting Friends/Relatives
Ethnic Roots
Entertainment
Cultural Traditions

Every area has its own unique natural characteristics that distinguish it from other areas and make it a desirable tourist destination.

People often visit a specific place is because they have friends and/or relatives there.

A common reason people travel is to discover and/or reconnect with their ethnic roots.

Tourists are often attracted to a place because of the entertainment provided.

There are two types of entertainment that can be offered or tourists; permanent or temporary.

A major draw for people travelling is to experience the cultural traditions of other countries.

Cultural traditions include the religious practices, social activities and the day to day habits of a people.

Tourist Destinations should be aware of traveller’s motivations for travelling and market their attractions accordingly.

The major amenities needed in a tourist destination are:
Accommodation
Restaurants and Cafés
Services
Infrastructure

Accommodation accounts for 20%-25% of total tourist expenditure.

To be successful, a destination area needs a sufficient variety of accommodation to appeal to all types of visitors.

Tourists spend most of their holiday budget on food and drinks.

Tourists will need a certain amount of services wherever they travel.

There are two types of tourist services; essential and non-essential.

For an area to be suitable for tourist visitation, it must have an adequate infrastructure.

In the minds of tourists, there are two categories of infrastructure; essential and non-essential.

Having an effective transportation network will ensure that tourists frequently travel to a destination.

Tourists evaluate the transportation network of a destination on the following criteria:
Convenience
Time
Cost

If tourists are choosing between two potential destinations they will choose the destination that is most convenient to travel to.

Time-effective transportation networks will ensure that tourists visit far-away destinations.

A traveller is likely to choose one potential destination over another because it is cheaper to travel there.

END OF UNIT:
Lesson Summary