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Module 2: Modern Tourism

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Modern Travel
Lesson Summary

Stagecoaches were invented in Hungary in the 15th century.

The need to rest horses every few kilometres led to the development of posting houses.

In the early 19th century John McAdam and Thomas Telford invented a new type of road surface that greatly improved the roads of Europe.

The first railway was opened in England in 1825.

The American model of long distance rail travel provided inspiration for mainland Europe.

Rail was the most popular form of transport for approximately 100 years, from the 1830s to the 1930s.


Competition from cars, buses and air travel has caused a steady decline in travel by train.

The advent of the ocean liner in the early 19th century was the first time ships were used to travel long distances in a short amount of time.

The first regular and reliable ocean liner service was the RMS Britannia which had its maiden voyage in 1840.

Air travel led to a dramatic fall in the number of people using ocean liners.

The popularisation of cars meant tourist destinations became more dispersed, rather than being concentrated in a few places.

Motor Hotels or Motels began to appear in America in the 1950s.

The first hostelries, called ordinaries, began appearing in mid-17th century colonial America. Hostelries later evolved into inns.

The City Hotel in New York City was the first Grand Hotel

Kemmons Wilson established the Holiday Inn chain and greatly improved the quality of motels.

The 1970s saw a decline in the popularity of motels and resurgence in the popularity of hotels.

Budget Hotels became widespread in the 1970s.

Today the hotel industry is segmented into the upscale, the middle market, and the value conscious.

The three most important considerations for potential travellers are
Time
Money
Motivation

During the industrial revolution, holidays were infrequent and unpaid.

After the rise of trade unions in the 1920s and 1930s, workers began to gain paid vacations.

Today, time is considered a precious commodity and lack of time is one of the biggest barriers to taking a holiday.

When workers were first given an annual vacation they were not paid. As a result, few could travel during their break.

As paid vacations became the norm in the twentieth century, people could afford to travel during their holidays

The major financial considerations for people interested in taking a holiday are:
Financial Obligations
Surplus Income

People spend money on vacations because they feel that making the purchase will satisfy their needs and desires.

In his hierarchy of human needs, Abraham Maslow identified the forces that control human desire.

Maslow’s Hierarchy of Needs can be used to create effective advertisements for tourism businesses.

END OF UNIT:
Lesson Summary