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Module 2: Change Management and Communication

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Change Management and Communication
Module Summary

MODULE SUMMARY

In this module you studied the following:

Change management is the process of dealing with the impact of change in an organization.
When done well, change management accelerates the successful implementation of a change initiative.
Change involves movement from the current state (how things are today), through to a state of transition, and finally a future state (how things will be done).
The success of any change initiative depends on the ability of the people involved to accept and embrace the desired change.

Having a clear vision will ensure that the reasons for the change are clear to stakeholders, and will help you to stay focused on the end result.
Change can be disorienting, creating stress and anxiety for many people.

Many people’s first reaction is to try and avoid the change. Often this occurs by people simply being passive. Others will actively resist the change through tactics such as negativity, destructive criticism and, in extreme cases, sabotage.


It is important to guide people through the change, so that they do not perceive it as a threat, but harness it as an opportunity, or a means of achieving goals.
Strong leadership is a vital change management tool. Managers have a very powerful role during change given their daily interactions with employees.
As a leader, you will need to develop your own coping strategy, as well as helping others to find theirs.


Stakeholders can be defined as any person or group of individuals, internal or external to your organization, who will be impacted by the changes, or who could have an impact on the success of the change.
A Stakeholder Analysis identifies who the stakeholders are, evaluates their current commitment and identifies what level of commitment is required from them in order for the project to succeed.
When communicating about major change, you should communicate early and often

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