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Introduction to Models of Consumer Behavior - Part 3

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    Adekola Musiliu A.
    Adekola Musiliu A.

    in this section, i have learnt the models of consumer behaviour and their implications to the marketer ive also learnt why i behave the way i do whenever i face a purchasing decision this is very enlightening

    Adekola Musiliu A.
    Adekola Musiliu A.

    in an economy with diverse customers with various rationales for purchase, it might be difficult for a marketer to stick to one school of thought or model to make sales or convince buyers into buying his product. which of the models do you think will serve a multipurpose function especially in a market like Nigeria


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