actually its good.
Starting in the late 2000s, another technology shift emerged with the introduction of mobile devices.
Although most technology trends are driven by the industry itself, the mobile movement is primarily driven by consumers and marketing. Popular applications such as the ones below have been boosted by strong consumer interest and were introduced to solve problems that did not previously have a solution.
Dropbox provides way to share documents between multiple devices, removing the need to use email, thumb drives, or external storage mechanisms while providing a way to have these resources backed up.
WhatsApp Messenger is a cross-platform instant messaging subscription service for smartphones that uses the internet for communication. In addition to text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features.
Evernote is a suite of software and services designed for note-taking
A "note" can be a piece of formatted text, a full web-page or web-page excerpt, a photograph, a voice memo, or a handwritten "ink" note. Notes can also have file attachments.
Notes can be sorted into folders, then tagged, annotated, edited, given comments, searched and exported as part of a notebook.
Click to read about the different applications.
Other applications have grown through the use of new marketing techniques that are unique to mobile, including the use of application stores and user ratings.
User ratings, including general feedback on social networking sites such as Facebook, are especially important in competitive marketplaces where consumers have many choices.
From a technology perspective, the rise of mobile applications has resulted in a shift back to the client/server model, where the mobile device becomes the client that is accessing services that are hosted in the enterprise server tier.
1. The Distribution Model
One advance of the modern client-server architecture is the distribution model (how we distribute our application products to the consumer), thanks to the advent of the application store, first popularized by Apple's App Store and later implemented by most competing companies (Google Play, BlackBerry World, Windows Phone Marketplace, and so on).
The application store concept is focused on engaging the user.
Users are now able to download applications from the application store and provide ratings and feedback, voicing their opinion of the application and its value.
2. Improvements in Infrastructure
There have been dramatic innovations in mobile device infrastructure and technology in the years since the mobile revolution began.
The removal of bottlenecks in terms of device capabilities and network speeds has significantly improved the mobile experience for users. These bottlenecks were previously seen as inhibitors to expanded adoption of mobile technologies, because the Internet requires significant infrastructure to provide high-speed access to the masses in all economies worldwide.
The introduction of mobile technologies relaxes this requirement because Internet access for mobile devices only requires centralized cell towers or satellites and there is no need to physically connect each device to a service provider.
As a result, the reach of mobile devices and their access to enterprise services has expanded and more mobile devices than desktop devices are connected to the Internet.
With mobile applications, consumers can purchase an airline ticket themselves, and they can plan their entire trip, reserve a hotel room, and find a nearby restaurant.
Click the buttons to read about the differences in the modern client-server model.
Multiple scenarios can take advantage of mobile technology. They are categorized based on the relationship between the enterprise and the targeted user group.
The relationship between an enterprise and its customers
The relationship between a company and its employees
The relationship between two or more companies
Click the buttons to read about each relationship.
On the following interactive slides we will explore these relationships more closely.
Mobile Business-to-Consumer scenarios are mostly aimed at strengthening customer loyalty to the company to create additional revenue.
Customers can interact with the company at any time to retrieve information or access services.
The company, in turn, learns new information that it can use to customize additional offerings to meet customer needs and interests.
Advantage One: Enhance the Customer Experience
In addition to traditional e-commerce, mobile technology has much broader potential because it can enhance the customer experience by utilizing context-aware information.
With mobile technology, customers are recognized as soon as they enter the store or when they retrieve information about a product using the store's mobile application, and can then be informed about different information, such as products they might be interested in.
Advantage Two: Make Buying Goods Easier
With traditional magazine advertisements, customers must write or remember the product and the company in order to later purchase the item online or in a store.
By adding a bar code to the advertisement, customers can scan the code using a smartphone and instantly purchase the item, pay for it, and arrange to have it shipped to their home.
Advantage Three: Social Media Power
Adding social aspects to a mobile application, such as the ability to share information on a social network, puts mobile technology in another dimension.
In addition to interacting with the customer, a company can now interact with the customer's social network, which can include possible new customers.
And when a customer uses the company’s mobile application to share something, such as an opinion of a product, the company can easily analyse what was said and quickly respond to any feedback.
Click the boxes to read about the advantages mobile technology brings to the Business - to - Consumer relationship.
Business - to - Employee
Mobile Business-to-Employee scenarios facilitate access to business processes and collaboration among employees. At the next level, mobile-enabled employees are granted access to business information and processes.
For example, a sales representative with access to current delivery times for a certain product is able to immediately provide feedback to a customer who has shipping questions.
Advantage One: Easier Access to Information
Employees get faster, easier access to information so they can make appropriate, informed decisions more quickly.
In their simplest form, Business-to-Employee applications allow mobile communication using email, instant messaging, or enterprise social media.
Advantage Two: Improved Business Processes
Business processes can be accelerated with the use of mobile technology.
For example, when a particular business need arises, the request can be immediately approved by the responsible party using a mobile channel.
Invoices can be triggered as soon as an employee finishes work at the customer location, or as soon as a product is handed over.
Advantage Three: Improve Data Quality
In addition, the use of mobile technology improves information and data quality because everything is collected and passed on directly, without a break in the process, such as occurs when information on paper must be entered into an electronic system.
Click the boxes to read about the advantages mobile technology brings to the Business - to - Employee relationship.
Business - to - Employee
The ability to access business applications, including email, messaging, and applications specific to a person’s job responsibilities, allows them to be more productive and with greater flexibility.
Because of the rapid evolution of mobile technology, it is expensive for companies to equip and upgrade every employee with appropriate mobile devices from the start.
Therefore, many companies are examining the possibility of using the mobile devices owned by their employees.
This is often referred to as bring your own device (BYOD).
Depending on the classification of the information the employee accesses, and the device’s abilities to protect this information, BYOD can reduce company costs.
Mobile Business-to-Business scenarios get little attention, but this is expected to change.
Creating effective Business-to-Business applications requires that all parties agree on the mobile technology standards to be used. Successful solutions also require that the involved partners have defined their own mobile strategies before discussing inter-company solutions.
Today, companies are mainly focused on developing their own mobile strategy in order to define the foundations for employee-facing or consumer-facing solutions. As soon as these foundations are built, business-to-business applications will begin playing a more important role.
1. Easier Access to Information
Similar to business-to-employee applications, the goal here is to grant mobile information access to the involved business partners so that they are more efficient and informed, and are able to make appropriate decisions more quickly.
2. Improve Cooperation
Applications in this category help to improve cooperation between business partners and drive additional business potential.
Click to read the potential benefits of Business - to - Business applications.
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