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Querying for Dimensions and Metrics You query the API for Google Analytics report data, which consists of dimensions and metrics. Metrics are the individual measurements of user activity like conversion counts and values. Dimensions break down metrics across some common criteria and can either be primitive values representing individual interaction events on conversion paths, or sequences representing the series of interaction events of entire conversion paths.
Conversion Path Data and Attribution Concepts Multi-Channel Funnels reports are generated from conversion paths: the sequences of interactions (e.g. clicks/referrals from channels) that led up to each conversion and transaction. The conversion paths are collected via the Google Analytics cookie which records interactions by the same browser and machine.
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