Before Google Analytics can report ecommerce activity for your website, you must enable ecommerce tracking on the view (profile) settings page for your website. After that, you must implement the ga.js
ecommerce tracking methods in your shopping cart pages or through your ecommerce software. The collection of ecommerce methods work together to send each user's transaction information to the Google Analytics database as it occurs. In this way, Analytics can link a specific referral source to a conversion or purchase. Most template-driven ecommerce engines can be modified to include this information hidden in the order confirmation page
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