Acquisition section replaces the Traffic Sources section along with two new additional reports – Overview and Channels reports. The Behaviour section replaces the Content section but still contains the same reports as before.
You can edit the channels to include your own marketing campaigns (banner ads, direct mail, social campaigns etc) if you’ve been using UTM tags to tag all your campaign links or you could just select from the drop down which mediums you would like to view.The Channels report is similar to Overview but allows you to drill down into each source or medium and then view how each specific channel is performing from an Acquisition, Behaviour and Conversions point of view
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