Google Analytics to provide a comprehensive set of best practices, techniques, and how-to's to make the most out of your measurement planning.
Reporting on Overview like Advertising and Campaign Performance namely:Advertising Reports How well are your advertising dollars working? Use ad reports for search, display, social, email and more to view conversion rates and returns across all digital channels. You can take your analysis a step further with our unrivaled AdWords integrations for mobile and display campaign Campaign Measurement See which of your marketing campaigns are really paying off with this detailed real-time report. Engagement and conversion activity are included for any link you tag (even on email and banners) and can be segmented by channel. Offline campaigns that send users to your site can also be measured. LEARN MORE Help center article Blog post SUCCESS STORIES Cost Data Import Import cost data from any digital source: paid search and display providers, affiliates, social and even organic traffic. The data appears in a Cost Analysis report in Traffic Sources and also in the Attribution reports. As you compare how your digital marketing channels are doing, you'll make better decisions about your marketing programs. LEARN MORE Help center article Blog post SUCCESS STORIES Mobile Ads Measurement Running mobile ads or using mobile apps? Google Analytics can help you follow the special performance issues and trends for both. Break down data by device, then optimize using metrics like time-on-site, bounce rate and conversion rate. LEARN MORE Help center article Remarketing Find customers who have shown an interest in your products and services, then show them relevant ads for those same products as they surf the web, thanks to our integration with the Google Display Network. LEARN MORE Help center article YouTube walkthrough video SUCCESS STORIES Search Engine Optimization
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