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"Setting up goals and ecommerce" is the same video as "set up basic filters" in module 11!!!
powerful tools and insights
To customize the elements that are displayed in the Traffic Sources section of the Google Analytics reporting interface. Google Analytics tracks traffic to your website from two basic referring sources: organic Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic. paid Paid campaigns can come from AdWords, paid search engine keywords, or paid ad campaigns from non-Adwords providers.
Campaign Tracking In its broadest definition, campaign tracking refers to a method of identifying how users discover your site. Specifically, you use campaign tracking in Google Analytics to accurately track online advertising campaigns to your website, both from AdWords-generated campaigns as well as from other advertising sources. You can use some of the campaign tracking customizations to adjust whether subsequent ad referrals override earlier referrals to your site, either organic or paid
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