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You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site. And, just like most GA users, you basically make use of the google tracking code and google analytics also add configurations into your ideas set in your website like the filter channel.
Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, including AdWords, Adsense and emails and much, much more.