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Create an implementation plan. After defining your business needs and documenting the technical environment of your business, create an implementation plan that is specific to the analytics tool that you’re using. For Google Analytics, this means defining the code snippets and specific product features that you’ll need in order to track the data defined in your measurement plan. Implement your plan. The next step is to have the web development team, or the mobile team, actually implement the tracking recommendations that you’ve made. Some website technologies will require additional planning, such as: Query string parameters Server redirects Flash and AJAX events Multiple domains and subdomains Responsive web design
The measurement planning cycle consists of the following: Define your measurement plan. Document your business objectives. Identify the strategies and tactics to support the objectives. Choose the metrics that will be the key performance indicators. Decide how you’ll need to segment your data. Choose what your targets will be for your key performance indicator
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