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I am glad to learn that you only pay in Adword when a customer clicks and checks your site. The possibility of making a purchase has been established before payment is demanded.
Getting on Google and the benefits of being on Google is short term period we get information available.
What I would do (strategies) If I am not tring to be local but international?
its ok
Wow... Awesome I love Google :D
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what will i do if i am trying to be only local
You don't have to use goggle to get customers to your web site. Network, network, and word of mouth goes a long way. You don't need to be ripped off by AdWords.
all true but social networking could also help
Marketing through Google - Getting on Google and the benefits of being on Google