Module 3: Introduction to Marketing Online

Lesson Summary

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Module 1: Introduction to Building an Online Business

Building an Online Business - Learning Outcomes

Why does being online matter?

Why your business needs a website

How to create your website and make it look good

How your website is found on Google

How to connect with local customers online

How to build a community of loyal fans

Serve on-the-go customers via mobile phones

Understand what works through measurement

Lesson Summary

Module 2: Introduction to Google Webmaster

Indexing a Web site using Google Webmaster - Learning Outcomes

Google Webmaster

Lesson Summary

Introduction to Marketing Online - Learning Outcomes

Five smart ways to promote your business online

Building your online marketing plan

Local – The what, the why, the how

Does your landing page seal the deal

Lesson Summary

Module 4: Marketing through Google

Marketing through Google - Learning Outcomes

Getting on Google and the benefits of being on Google

What is AdWords

Google Analytics The what, the why, the how

Google Apps for Business

Lesson Summary

Module 5: Using Google AdWords

Using Google AdWords - Learning Outcomes

Five pillars of AdWords success

Setting up an AdWords account

Writing ads that attract customers

Organize your AdWords account to maximize your success

How to choose the right keywords

What is Quality Score and why does it matter

How do I know if AdWords is working for me

The Opportunities Tab Custom tips, just for you

Budgeting for your online advertising

Making 10 minutes count on your AdWords account

Lesson Summary

Module 7: Introduction to Google AdSense

Google AdSense - Learning Outcomes

Introduction to Google AdSense

Google AdSense Interface

Google AdSense Insights

Google AdSense Efficiency

Custom Channels

AdSenes for Search – Search box placement

Enable Text and ImageAds

Creating an ad unit

Utilize Link Units

Simplify your ad management and gain performance insights

Opt-in to Placement Targeting

Determining eligible ads for your content pages

Google AdSense – Allow and Block Ads

Google AdSense – Additional Publisher Resources Webmaster Tools

Ad Review Center

Performance Report Tabs

Advanced reporting

Understanding your CPM: Part 1 (effective cost per thousand impressions)

Understanding your CPM: Part 2 (effective cost per thousand impressions)

Make Money on Blogger using Google AdSense

What Has AdSense Done for You?

Lesson Summary

Module 8: Introduction to Google Analytics

Google Analytics - Learning Outcomes

Introduction to Google Analytics

Interface Navigation

Installing the Google Analytics Tracking Code

Guidelines

Pageviews, Visits, and Visitors

Time Metrics

Traffic Sources

Content Reports

Profiles in Google Analytics

Campaign Tracking and AdWords Integration

Analysis Focus - AdWords

Goals in Google Analytics