Loading
Notes
Study Reminders
Support
Text Version

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

Lesson Summary
• As transactions are increasingly conducted electronically, a firm's Website will be its defining image and the main point of interaction with many stakeholders.

• Consequently, firms must ensure that they take full advantage of the technology available to maximize their impact.

• Using the I2M matrix and modeling the behavior of others provides a framework for designing and implementing an effective Website that takes full advantage of the Internet tools.

Lesson Summary
• The collective image of the Website must communicate the overall integration and message of the organization.

• Internet tools should be integrated into the Internet Marketing Strategy, but also a corporation's entire Web presence must be cohesive in order to communicate a consistent message to stakeholders.

END OF UNIT
To access the next unit, please click the topic title below this course