Generating Sales - Learning Outcomes

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Module 1: History of Tourism

History of Tourism - Learning Outcomes

Ancient and Medieval Travel

Renaissance and Modern Travel

History of American Travel

Lesson Summary

Module 2: Modern Tourism

Modern Tourism - Learning Outcomes

Modes of Transport

Types of Accommodation

Travel Considerations

Lesson Summary

Module 3: Tourism Industry - Career Development

Career Development - Learning Outcomes

Defining Tourism

Careers in Tourism 1

Careers in Tourism 2

Lesson Summary

Module 4: Tourism Industry - Sectors

Tourism Sectors - Learning Outcomes

Tourist Attractions

Amenities

Transportation Network

Lesson Summary

Module 6: Travel Patterns

Travel Patterns - Learning Outcomes

The Reasons People Travel

Pleasure Travellers

Business Travellers

Lesson Summary

Module 7: Tourism Destinations

Tourism Destinations - Learning Outcomes

Sun Resorts

Winter Resorts

Rural and Urban Resorts

Lesson Summary

Module 8: The Fundamentals of Tourism Promotion

Tourism Promotion - Learning Outcomes

Challenges of Promoting Tourism

Identifying Target Audience

Selecting the Advertising Methods

Lesson Summary

Module 9: Tourism - Generating Sales

Generating Sales - Learning Outcomes

Determining Objectives

The Customer Buying Process - 1

The Customer Buying Process - 2

Lesson Summary

Module 10: Tourism - Retail Travel Sales

Retail Travel Sales - Learning Outcomes

Tour Wholesalers

Retail Travel Agencies

Online Travel Retail

Lesson Summary

Module 12: English for Tourism - Tourist Information and Guided Tours

Tourist Information and Guided Tours - Learning Outcomes

Tourist Information Offices

Tour Itineraries

Tour Booking

Tour Commentaries

Lesson Summary

Module 13: English for Restaurant Service

English for Restaurant Service - Learning Outcomes

Taking Customer Orders

Describing Dishes

Key Expressions

Lesson Summary

Module 14: English for Tourism: Hotel Reception and Front Desk

Learning Outcomes

Enquiries

Reservations

Check-in and Check-out

Complaints

Lesson Summary

Module 5: Diploma in International Tourism with English Language Studies - First Assessment

Diploma in International Tourism and English Language Studies - First Assessment

Module 11: Diploma in International Tourism with English Language Studies - Second Assessment

Diploma in Tourism and English Language Studies - Second Assessment

Module 15: Diploma in International Tourism with English Language Studies - Third Assessment

Diploma in International Toursim and English Language Studies - Third Assessment