WOW!!! An eye opener, as the various "Attractor Types" can be used to promote a new firm, company, etc via it's website likewise revive an old firm or company going into existence. Entertainment Pack, Archives site, Exclusive Sponsorship, Town Hall, Gift Shop, etc are powerful attractors. what do you think? fellow learners
The flow of information is predominantly from the seller to the buyer. However, the Web puts this flow in reverse thrust. Customers have considerable control over which messages they receive because it is primarily by visiting Web sites that they are exposed to marketing communications.
Differentiation--success in appealing to desirable market segments so as to maintain visibility, create defensible market positions, and forge institutional identity--is considered to be a central key to survival and growth for businesses in the new electronic marketplace.
An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group.
The entertainment park
Web sites in this category engage visitors in activities that demand a high degree of participation while offering entertainment. Many use games to market products and enhance corporate image.
Archive sites provide their visitors with opportunities to discover the historical aspects of the company's activities. Their appeal lies in the instant and universal access to interesting information and the visitor's ability to explore the past.
An organization may be the exclusive sponsor of an event of public interest, and use its Web site to extend its audience reach.
The town hall
The town hall has gone virtual, and these public forums are found on the Web. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a particular domain.
People have a need to be part of a group and have satisfactory relationships with others. For some people, a Web club can satisfy this need. These are places to hang out with your friends or those with similar interests.
The gift shop
Gifts and free samples nearly always get attention. Web gifts typically include digitized material such as software, photographs, digital paintings, research reports, and non-digital offerings.
The freeway intersections or portals
Web sites that provide advanced information processing services can become n-dimensional
Web freeway intersections with surfers coming and going in all directions, and present significant advertising opportunities because the traffic flow is intense.
The customer service center
By directly meeting their information needs, a Web site can be highly attractive to existing customers. Many organizations now use their Web site to support the ownership phase of the customer service life cycle.
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