The Role of Marketing in the Firm - Summary
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The Role of Marketing in the Firm - Summary

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    Abdul Kareem M.
    SA
    Abdul Kareem M.

    Very practical information that everyone can benefit from now and later.

    Abdul Kareem M.
    SA
    Abdul Kareem M.

    What marketing roles would you use more of in your country?

    Donita W.
    AU
    Donita W.

    The content here is brief yet you learn many facts! Awesome!

    Ginna M.
    CA
    Ginna M.

    Very detailed descriptions

    Lorrie P.
    US
    Lorrie P.

    Summary is incorrect when discussing Goods and Service Marketing they have what is tangible and intangible backwards.

    Sharonid L.
    flag-default-icon
    Sharonid L.

    I am confused with Goods and service marketing. Could someone please clarify? I don't get how intangibility has to do with appearing different. And why would that be inherent to Goods marketing, or ay kind for that matter.

    Kobus S.
    ZA
    Kobus S.

    Done.

    Joseph Francis K.
    TZ
    Joseph Francis K.

    The Role of Marketing in the Firm

    Joseph Francis K.
    TZ
    Joseph Francis K.

    what is the role of marketing?

    Kojo Arhin Q.
    GH
    Kojo Arhin Q.

    I have a bit of knowledge in Marketing. Studying on ALISON has broadened my knowledge about the various kinds of market. I'm so happy

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