The characteristics of marketing that are common to all businesses are known as the "Cs of Marketing".
Cs of Marketing
• Consumer content - Consumers must be kept content as otherwise they may leave your business for another.
• Company capabilities - Capabilities should be compared to ability to meet consumer needs, and acted on if they are not satisfactory.
• Communication - Communication with the consumer is an important role.
• Competition - Marketing companies should understand their competitor’s strengths and weaknesses.
• Cross-functional contact - Different departments in a business should stay in contact and communicate with each other.
• Community contact - The environment in which the market operates should be observed by the marketing department.
The most effective marketing process:
1. Continuously collect information about customers' needs and competitors' capabilities.
2. Share the information across departments.
3. Use the information to create a competitive advantage by increasing value for customers.
Consumer-oriented - A company's marketing plan based on information about the consumer.
Production orientation - Focus on technology, innovation and low production costs
Sales orientation - Marketing is thought about as being interchangeable with sales.
Internal marketing - Attempting to ensure that all employees are positive ambassadors of the organization.
Comparison messaging - Messages that companies broadcast to the public about their competitors.
Competitive advantage - Convince buyers/potential customers that what you have to offer them comes closest to meeting their particular want or need at that point in time.
Very useful terminology to remember and use.
Why is the consumer content factor neglected in many businesses today?
Am learning mkre about business
What happens if u dont apply cs in marketting
Done
Very good summary indeed.
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If the marketing department keeps the 6 C's in consideration I don't think they can head in the wrong direction.