Loading
Notes
Study Reminders
Support
Text Version

Characterizations of a Marketing Organization - Learning Outcomes

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

After completing this module you will be able to:
• List the characteristics of marketing that are common to all businesses, despite the differences.
• Determine the importance of the consumer to your marketing campaign.
• Objectively compare your organization’s existing capabilities with their ability to meet consumer's needs.
• Communicate effectively with employees, competitors and the media.
• Base intelligent marketing decisions on facts about how competitors operate.
• Observe and note effectively what is happening in the environment in which you operate.