Accounting - Benchmarks
This may be a target internally determined by a business or an industry
benchmark gained by the collection of data from a number of similar firms.
Benchmarks are also known as yardsticks. They may be based on comparisons
and so may include comparisons with:
* previous reports
* budgeted reports
* industry averages
* reports of similar firms
* opportunity cost - the value of the next best alternative
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