Graphic Design -> The Visual Communication Production Process: A Sample Brief
A sample brief
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84 Loden Street
East St.Kilda 3182
Following our recent interview with you we have decided to offer your company the contract to design our new release of patio/balcony furniture. As you would recall, we are in need of a product that will fill a noticeable void in our product range. We are a company that prides ourselves on quality products at an affordable price and we have been successful in doing so. Our research has however, indicated that our patio and balcony range of furniture is not satisfying the growing number of apartment dwellers. Too often we see that the traditional Victorian styled 2 person, iron cast table and chairs are occupying most outdoor spaces. We require you to design an alternative to this traditional product that will be attractive to that market. It must fit in with our plan to be seen as cutting edge and innovative in this field.
Our purpose is, obviously, to attract the apartment dweller market so that they may be inclined to purchase more of our coordinated range of home furnishings. We also need to remain at the forefront of contemporary design and as such your product should satisfy our audience's desire to be individual whilst purchasing a product that is affordable.
The audience that we wish to attract is generally the inner city investor, owner or lessee of a compact apartment. This group is generally in their mid 20's to 30's, single or married professionals, highly educated and financially comfortable, and very social. Those who are single do not fall significantly into any gender group, yet our stores notice that females make most furnishing decisions. It should also be noted that this audience has a special interest in contemporary design and they demonstrate some knowledge about the materials and processes used in construction. As this group is an outgoing one they are looking for a low maintenance product.
It is our recommendation that you prepare, for us, a design for a 2-4 seat table and chairs that can be cushioned or not as you see fit. The unit should, of course be weatherproof and be able to be retailed for around $400.
We would appreciate you submitting your final designs by May 25th, 2010. Whilst we only require a 3-dimensional coloured representation of the product our manufacturers will need an indication of the overall dimensions of the product, the materials to be used in construction and any other design considerations that will be used to enhance the structure of the unit.
It is indeed a pleasure to offer you this contract and we look forward to viewing your presentation on the 25th.
Marcus de Silva
Manager of Product Design.
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