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Graphic Design -> Design elements


Animation - Design elements

Point

A point must display shape and size if it is to be seen. Points do not have to be circular - they may be an arrow, letter, square, triangle or any other shape.
The only stipulation is that it must be of a size that is small when viewed in relation to the whole page.
One of the most common points found in a piece of graphics is the copyright symbol.

Line

A line is a point that 'moves' in space, from one position to another.
Lines can be thick, thin, jagged or curved.
They can be used to represent form through crosshatch rendering; they can represent boundaries of shapes, or used independently to show direction.


Shape
Shapes can be represented as geometric, abstract or symbolic. They may represent something visual or may exist merely as design.
When three or more points are connected, a two-dimensional shape is created.


Form

Form is a three-dimensional unit such as an object.
It is the element that most refers to the volume of an object or product, and can be seen as the result of combining two or more shapes on a two-dimensional surface to represent three dimensions.

Tone

When light reflects off the surface of an object tone is created.
The more light projected onto the surface, the lighter the tone will be, and vice-versa.
Tone can enhance both two- and three-dimensional form.


Texture

This is the description used to describe toe visual or 'felt' characteristics of a surface.
It may be created to emulate the finish or surface of materiais.

Colour

It is important to learn and apply some of the known colour schemes. These include complimentary colours (those shown opposite each other on a colour wheel), and analogous colours (those existing together) and split complimentary colours (a colour and the two colours on either side of its complimentary). Colour can help create a focal point and create hierarchies.

Letterform

Letters of the alphabet and numerals are present in most graphic design. The letterform can be used to communicate information through blocks of text or headings.
It can als. be used to make a visual dynamic. Letterforms can be twisted, cropped, enlarged, overlapped, scrawled and transparent.
Letterforms can be unique as with signatures.
They can be block, plain shapes like Arial (sans serif) or elegant thick-and-thin shapes like Times New Roman letterforms (serif).
Letterforms can communicate as well as transform the style and design of the visual.