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Module 1: Video, Sales and Marketing

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Key points covered in this module are:

The world of sales and marketing is changing over the past few decades. Whereas people used to be spending time reading local celebrity magazines, now they are watching their friends on Facebook instead and many are watching videos on YouTube instead of television. Advertising in the physical world is difficult to measure and is usually expensive. The following points will help you in creating videos, sales, and marketing:

• People do business with people that they know, like, and trust.
• The more human you are, the harder it is to reject you.
• Buy a basic camera to start recording videos.
• Use tools like ScreenFlow, Camtasia Studio for screen recording for tutorials.
• Use Adobe premiere pro, Final Cut Studio, and others for editing videos.
• Buy or use free photos and videos from the web
• You can get video stock footage from the BBC motion gallery which you can embed in your videos
• Add music to your videos from sites like free sound.org, pond5.com, and others
• If your accent is not good, you can hire a voice-over from websites such as voices.com, oDesk, and others.

Key points covered in this module are:

• There are several different programs such as Adobe Photoshop for creating pictures.
• Audio editing can be done by Audacity
• You can use Skype to do video interviews or record them and put them on the various forums.
• Green screen can help you be anywhere when recording videos
• Upload your videos to websites such as YouTube or Vimeo. Make sure to stabilize and trim your videos on YouTube.
• Use website pushing services to spread your videos such as Trafficgeyser, Tubemogul, and others.
• Copywriting is the art of writing and persuasion. You have to design a headline that grabs people's attention and converts them to buy your products.
• Copywriters also use techniques such as AIDA ( Attention, Interest, Desire, and Action), and features advantages benefits
• You can use Google Adwords, Facebook Ads, and LinkedIn Ads for advertising your products and this is how Google makes revenues.