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Module 1: Youism: Brand Yourself

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Key points covered in this module are:

Jobs are more competitive to get than ever before. A few decades ago a university degree was your ticket to a job, now almost everyone gets a degree. It is important to build trust and brand yourself.

• Resumes are being replaced by social media
• Facebook is the most popular social network. It is important to build trust through your profile.
• Publish a book to establish yourself as an expert with authority in your field.
• Cialdini's six weapons of influence include reciprocity, commitment, consistency, liking, authority, scarcity, and social proof
• Business happens once trust is established.
• Countries are brand, your nationality, or country of origin have an impact on your sales. Also, people are brands.
• Community fetches a very low price than a brand.
• Internet is a connection of computers and web pages are made up of HTML.
• When creating a website you need a domain name, a host, set up DNS Records for the domain, set up MX records for email and content management system.