Marketing from Your Group on Facebook
Marketing from Your Group on Facebook
in this video let's cover the facebook marketing from your own group and this is going to be an introduction to the topic and let's consider a few pros and cons to this well it's not easy to populate a group because you can't run ads from a group that's the big distinction from a page from business page you can run ads from a group you cannot run ads so you have to funnel people somehow to your group organically which is the hard thing to do here if you can solve that the great thing is that long term the groups are the place where you build your community you build your super fans long term and you get them to engage engagement means of course this is all free engagement and engagement means they're going to buy whatever you have they're going to do whatever you need them to do long term this is like your another place where you can build an army of people who will help you with whatever you are doing so groups are very worthwhile to create so with that let's get to the rest of the lectures.
Planning Your Group
in this video we're going to go over some of your facebook group basics even before you create your group you should think about how to position it the first question you should ask yourself is what's going to be the compelling benefit of the group for people to join and that's going to be the difference maker the differentiator of whether people are going to join if there's a very good compelling benefit that's clearly stated that a lot of people want it's going to be easy for you to not not easy but easier for you to populate the group on the other hand if it's not clear if the real benefit for the group is for you to make money from people that's not exactly that's not people aren't going to join that right so you have to think about something compelling here are a few examples of what's compelling are for example giving people discounts on certain types of products deals teaching them how to make money teaching them how to maybe create a youtube channel a networking group like i belong to like a writer networking group i belong to a podcasting networking group so there's a lot of groups and everywhere it's either around some benefit or some idea like a friend of mine nick loper he has a side hustle nation group and the idea of that group is really for people to get aside in common so people are there sharing ideas and basically networking and helping each other so it's a partially you can even say a self a support group where all entrepreneurs support each other and also help one another and motivate each other as well so there's a lot of purposes like that so it should always be around some benefit or some idea that that also is evergreen so for example if like you like some politician well guess what he's not going to be in office forever or if you dislike some position whatever so it should be always something that's always going to stick around because the worst thing is that if you create a group have thousands and thousands maybe millions of people in there and then boom the topic disappears like some kind of you know political movement or some sport teamthing or some athlete that is going to retire eventually so you don't want around that so something that's going to stick and those are the things you should think through when you're creating a group and that's going to make the group life easier because it's going to like i said get people to come into the group it's going to be easier to convert people to want to be part of the group.
How to Engage People in Your Group
in this video let's talk about how to engage your group every day there's something you can post that inspires a conversation or discussion here's a couple here are some examples so on mondays that people are starting their week and so you post you ask them you know what are your goals for the week and you actually can post your goals and then people will start commenting what their goals are what they're hoping to accomplish every tuesday you might share an article from some industry research or a new thing developing something interesting even if you find an article on a different day just save it for that Tuesday so that you know you have something to post every day and stay in front of people's our minds and engage them wednesday is the hump day right that's the hard day for people so it's good for motivational quotes or motivational articles or stories where like somebody struggled for a long time and then they succeeded and it's really good and the Thursday you can post some kind of a controversial or not a black and white answer so some question where in your industry there's like a gray area and there's a debate and so people can discuss and friday is a great thing and i learned this from my friend nick loper from the side hustle nation group he does friday wins people post their wins of the week and it's very motivating and encouraging everybody's cheering everybody on and everybody's liking everybody's wins and it's really great and that actually i think in large part was the key to success of his group because those friday wind posts are some of the most engaging and highly commented post on this group and on the weekend you can either post something that's personal maybe you're having fun enjoying your week enjoying your time off or what also i saw done is you know shameless plugs on the weekend so people who you know usually you don't encourage people promoting their things all over the place because it will just create a mess but on the weekend you can have a thread saying shameless plug sunday or shameless plug saturday and people can promote whatever they're working on and it's a nice way for people to also get benefit from your group there's probably not going to be a lot of buying and selling because who knows why but you know people aren't necessarily shopping they're more selling they're less shopping and but still it's a nice way to have everybody share what they're selling and maybe maybe even get a sale or two so knows so that's a really good way to get people engaged now in the beginning when you don't have a lot of activity what happens is you got a lot of what's called lurkers people who read but they don't write so for every maybe like person who writes there's like 20 lurkers they just read and they're not sure that maybe they're shy they don't know if the group is good or if the group is going to be offensive after they post whatever many reasons and in the beginning you want to get some of your closer friends or acquaintances to comment onyour post so that it looks like the group is engaged and engaging and positive and when the lurkers see that the group is engaging and positive then over time some of the workers will become commenters and once they become commenters that's your opportunity to form more of a relationship with them and from that relationship you'll build more trust they'll like you more and maybe they'll buy from you more long-term you can't you that that's your path to upgrade people in your group from regular people maybe their clients already maybe not to eat better clients or from upgrading themselves from becoming lurkers to interacting engaging and eventually becoming clients so this is all in that and but in the beginning just you got to push it you've got to ask people in private messages to comment just just ask people to engage until the group gets going so on day one it's most people are not going to get a lot of most groups are not going to get a lot of engagement but just stick with it and be consistent and persistent and then it's going it's going to snowball over time.
Group Rules and Long-term Success
in this video i want to go over a couple of really good practice things for groups and i'm going to use an example of this path's first kindle book you might know of pat flynn he is the organizer and creator of this group it's a big group you can see it's 17 000 people it's pretty engaged as well and i use it personally myself so i'm a member and look at what he did what i really recommend is that you have you see he has a pinned post not telling anything but rules of the group and people know what the rules are it's really clear you can't miss it even though he wrote a lot of little text in little font it's a lot of text and big font right really clear rules and very easy to follow you know don't spam equals bam right you see that number five and it just creates a good community guideline that creates a little bit of trust from the users and that is a good setting that is a good way to kind of set out the bylines for how people should behave in the group and because you have this creates the second dynamic of long term you can have the group run itself with other people who are very engaged sort of becoming like pseudo co editor co managers of the group you see and then eventually even though in the beginning you really have to push the group a lot and push the engagement long term your engaged users will actually become the managers of this group and let you still get all the credit for the group you'll be recognized for the group you'll get traffic from the group but at the same time you'll be able to be hands off doing something else for example this guy pat flynn he rarely rarely posts in the group and even when he does he says oh guys i just launched something by it like his recent book or something like that so even he doesn't even really update it but it's all in his name and you know it's his brand and it promotes him while being totally hands off so and you so you you can get that long term if you have sort of the rules of the group and create sort of good citizens in your group that follow the rules and enforce others to follow the rules and you create a culture like that and then long term the group can be almost entirely automated and growing without you even working on it.
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