Loading
Study Reminders
Support
Text Version

Set your study reminders

We will email you at these times to remind you to study.
  • Monday

    -

    7am

    +

    Tuesday

    -

    7am

    +

    Wednesday

    -

    7am

    +

    Thursday

    -

    7am

    +

    Friday

    -

    7am

    +

    Saturday

    -

    7am

    +

    Sunday

    -

    7am

    +

Introduction to Facebook Groups & Marketplace

What is Facebook Marketplace?
hi there facebook recently introduced a really cool new feature which is called marketplace where you can buy and sell to your local community it's like a crossbreed of online garage sale slash craigslist slash ebay slash maybe amazon fba or etsy or even amazon itself and the way that it works is if you first of all you can buy a lot of stuff cheaply but that's not why you would get this course the reason you would get this course is if you are already selling physical goods on ebay on etsy on amazon fba anywhere uh on craigslist you can now tap into the crazy amount of people on facebook and in your local area and sell them a lot of your products so go ahead and sign up for this course and in this course i'll actually walk you through how to get all that and how you can jump on this before everyone else does because this is really new.

Facebook Groups vs. Pages
now i'm going to explain to you the difference between promoting your business with a facebook page facebook group and your own profile on facebook now what's the difference if you can take a look here this is my facebook and on the bottom left if i scroll do you see that you can create a page or a group right you see that so uh the differences between them are a page is something that represents your business but that you can drive ads too so if you plan to do facebook ads then you need to have a page okay now uh group is something more like a community this is where maybe everybody posts everybody interacts a group is made for more engagement so if you want to grow more long-term engagement then you want to funnel people to a group and if you just want to set up facebook ads then you want to start a page this is probably the simplest breakdown of the two and groups typically have more engagement so if you want people to interact and you know comment and share and all that stuff it's a group if you want to build a community for yourself in a little bit later i'll show you in he next video i'll show you um how to use your and other people's facebook groups to buy and sell things but for now let's just you know i'll just show you how to like if you click on the page you have a few kinds of pages that you can make right if you're a local business right if you're just some brand you can you know so it's very basic the same is that is true for groups right you're basically representing like you know what kind of group you are um later it's going to ask you what kind of group you are but for now you know you can just name your group add your friends to it and create it so creating these things is very simple and posting in them is simple too i'll show you the good practices of posting in them shortly in upcoming lectures so that you can get more engagement but for now um this is the breakdown and let me just give you the pros and cons of promoting on your main page on your page where your friends are it's not for everyone because like you might feel weird like hey you know you don't want to see your friends like getting weirded out that you're promoting to them right so it's not for everyone um i certainly don't promote my business to my friends um but some people do and some people do effectively because your friends are the they're the group that it's more likely to support you your friends and family right and so the way that you do that effectively is don't just post your products and say bye bye bye what you do instead is if you are promoting in your um in your main facebook profile then you kind of have to almost show people what you're doing so that they get engaged more and more in seeing what you're up to and can kind of follow you and then support you in little ways not necessarily buying from you but in many other ways right and eventually maybe buying from you but that shouldn't be your goal because at the end of the day you don't want to sell to your friends what you want to do is get friends support so those are the kind of pros and cons of promoting your business in different parts of facebook.

Products Intended for Different Types of Group
but now let me explain what kind of products you can sell in what kinds of groups so for global groups you know if you're selling there you'll have to ship so it's not the ideal thing so for global groups you want to sell digital products if possible ebooks online courses coaching services training things like that these are great things um you can send people to your amazon listing or to your website or something like that but you know it's if your amazon listing is a is a physical product so that that's possible but but generally it's easier to sell like that because you want to avoid the whole shipping problem right in local groups i mean people don't need to be local to get digital products so for local groups you want to sell physical products and these are things that you may have already been selling on etsy on ebay blah blah blah on amazon but you know not kindle books but physical products or you know things you make yourself or things that you source somewhere cheaply now this is the key i'm personally i don't do sourcing of products cheaply but there is a whole industry of like you may buy some products you know in asia somewhere or wherever it's cheaper for you to resell locally you know so maybe like you'll buy in bulk somewhere right and then you can resell it locally you know you know for a sale price but still for a profit because you were able to source or you know just find products somewhere else where they were more expensive sorry cheaper and then you can sell them more expensively locally and that with that strategy you can just keep selling and selling and selling locally and making an extra you know additional revenue stream for yourself.

Successful Facebook Group Formula
i want to explain to you how to successfully grow your page or your group there's a few steps and you have to
follow them and then you will find success and they're easy okay number one i want you to find the in like a schedule for yourself once a day twice a day to post to your group and the things that you post do not have to be made by you in fact often it's better if that's only rarely the case what you really have to do is find amazing things on the web that are related to your group's content your group's topic and the thing about that is those things have to be naturally shareable they have to be either very insightful or funny or just brilliant somehow so that people will share that's the key is that you want that engine of growth from the sharing of your group or your page right you want that secondary sharing and secondary followers okay it's very important and most of the amazing content out there unfortunately it's not going to be made by you so it's okay if you find other things it just in fact makes you more of an expert if you find other things and in curated for others they'll appreciate that about you and then it won't be you know it won't be that bad if you post something of yours every once in a while that's promotional because it's it's you know it's varied content you're posting different things so you do that and after a certain amount of time you'll start having growth and what i want you to also do is there should be a reason for people to join your page or group not because you want them to just join your group so you can you can buy stuff from your business not like that right think about what's in it for them they should get some benefit there should be some benefit that they're getting from being in your group that's why they would be incentivized to join for example maybe they'll learn about things maybe they'll advance professionally like maybe they'll make more money somehow maybe there are job opportunities maybe they can sell something um you know maybe they can buy something maybe they can grow their professional network some benefit that you have to promise in the outset for people to join your group and then you have to deliver that and if you keep on posting very good engaging content it's going to get very it's going to get shared and then more and more people are going to start to engage and comment people who have been quiet because usually when people join these groups or pages they're kind of quiet they're just observing they don't know if they should most people they don't talk right very few people actually talk on these groups and but once people see that hey there's a lot of activity in every post there's a lot of engagement people will start to comment more like more share more and that will get even more engagement even more sharing and fuel the growth for your group so at first it's going to be slow growing but then once you do all these things posting content getting engagement getting the sharing that's when long term it's going to grow grow grow grow and you'll start building an amazing audience all of whom will kind of be your fans and would be like a little army of anytime you are promoting anything need any kind of help they'll be there for you.