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Introduction to the Course

Facebook Marketing Introduction
hi there welcome to the course i'm excited that you've joined my name is alex kudinick and i'll be your instructor i teach over 100 courses on udemy and social media marketing is one of my favorite favorite topics and it's what everyone always asks me about facebook marketing is what comes to everyone's mind but almost everyone first-time marketers they make this mistake first-time business owners first-time marketers they make the mistake of like they all say no matter what their business is they say i'm gonna promote my business on facebook twitter business cards and flyers and no matter what their business is right so you actually have to understand the ins and outs of facebook marketing and in this course i recently refilmed it to make it very current and cover all the pertinent topics how to promote from your personal profile from your business page from your facebook group how to do facebook ads how to do facebook live how to become actually viral on facebook which is a little bit of pseudoscience but you can do it and i'll show you how in this course shortly and most importantly every element that i go through i walk through how to boost your engagement so when i claim that there's a you can boost your engagement by a thousand percent it actually is a small claim it could be by ten thousand percent because what happens is usually when people start out they get very little engagement because they don't do facebook marketing right where you just post on facebook maybe your friends will share but then the sharing dies out and then no sales really happen on facebook so with this course and we're going to reverse that i'm going to show you exactly how to get a lot of engagement all the tips and tricks good practice techniques to boost your engagement and apply every strategy correctly the ads the groups all that will cover that in this course so again welcome and let's get started.

How to Legitimately Sell on Facebook
an effective way to actually sell products and make money on facebook it's something you can do starting today okay how do i do it so this is a facebook group online video marketers i'll show you later um what it's all about uh but it has a few thousand engaged people in it i'm a member i'm not the owner so what i did is you can take a look at my post i did on january 15th and i'll have the link to this post in the resources section of this video so that you can sort of click here and browse on your own and what i did is i tagged these are the organizers of the group and i tagged them and i said exactly this i'm getting close to a thousand views on my youtube channel and i made a course about it it's a udemy course and and what i asked is would it be okay to post a discount to that course in this group right so i tagged the group organizers and i didn't post the link directly i asked them if it was okay they replied to me and they said yes please do right becausethey're because because of two reasons i had a pre-existing relationship with the organizers of this group i never met them in person but i know them online i interacted with this group before and that's what you should have also you should have a pre-existing relationship with the organizers of the group so that you know they can know that they know that you're not a spammer they trust you and so they said okay right and then in the next post i'm gonna scroll up a little bit and this is my next post that i made and i said with the permission of raylan who is the group organizer i want to share with you a youtube marketing course blah blah blah blah blah and i posted the link and it's legitimate and this generated i think five six or seven sales of the course like i'm not going to retire on this money but at the same time it's almost no work and you get sales right and by the way if i develop a further relationship with this organizer i can do this on a somewhat regular basis i can do it three months from now i can sort of like repost this course again uh ask them if it's okay or you know whatever right so that's how i do it so the keys are find a good engaged group join the group interact there so that your trusted member and then ask nicely you can ask nicely publicly the reason i ask publicly is that i wanted to get other members to notice that i'm talking about this course to get their interest going so there was a reason that i did it publicly you can do it privately that's okay too um but also publicly kind of puts the organ and the group organizer on the spot in a way and if you ask nicely in a way that you know makes it easy for them to say yes um then they just say yes so i'll sort i'll add the links to uh the way that i asked um in the resources section of this lecture so that you can see exactly how i did it you can even um use some of my wording to ask people where you're selling and i'll show you the group a little bit i had to scroll a lot um and the group is see it had 5 000 numbers in it 5400 members so it's a pretty good engaged group and that's kind of what i do to target groups and sell on them so also key point make sure that whatever you're selling that it's related the group the group is super related to what you're selling it's not super related people won't be too interested okay so that's what you can do that i did to sell on facebook.

What to expect from different Facebook marketing strategies
since many people get into facebook marketing with a lot of confusion i want to explain exactly what you can expect and when from different facebook marketing strategies here are here they are so facebook pages you can get immediate results but only if you run out because facebook pages associate them with ads okay so if you're ready for ads you can get immediate results i'll touch on that in a second okay now growing your own group that's a long you're going to get long-term results in the beginning your group is not going to be great it's not going to be engaged you have to spend time regularly posting engaging people getting people in there that's more a group is more mid to long term strategy now if you want to leverage groups you can leverage existing groups other people's large groups that are that are on a similar topic as your groupsand have audiences that are interested in similar things that also leveraging other people's groups that's immediate you can get traffic from that immediately of course there's caveats like you know it's not as easy to promote things in other people's groups in your group but it's immediate running ads another popular facebook promotion strategy it feels like and this is a takeoff on point one it feels like it's immediate but what happens in reality is if you're new to facebook ads in the beginning it's a little bit of a trial and error it takes a while to perfect running ads and to figure out the targeting and to get the clicks to be cheap and all that kind of stuff and for that reason ads it feel like immediate but if you're new to it maybe see it more as an intermediatebecause also there's a lot of risk and what happens is people allocate a certain amount of money let's say a thousand dollars and by the time they lose two hundred dollars a lot of people don't have the stomach to lose more and kind of stop doing the ads and so the whole ad strategy even though in theory it looks and feels good it's hard to stomach sometimes and people quit it and they don't give it the full effort and the ads don't end up making sense and don't end up working so as it's very tricky and then of course there's the last option here is the facebook live you know the live video this is the future i don't know if it's in the i don't know if it's the entire future but it's certainly a big part of the future a lot of platforms are going live anything from youtube live facebook live either even twitter has their periscope everyone has a live video blogging platform where you can interact with people real time and and answer their questions and engage them and people really like that now i'll say that even though you can go facebook live starting today i'll also say that it's intermediate because it takes a long time to perfect for most people to become good on video it takes a lot of you know you have to put some money and effort into the audio quality video quality learn how to present and engage people while on video and not look stiff because most of us we're not natural on video because it's a very unique special skill that very few very very few people actually have a background in so for that reason facebook live to succeed in it also takes time and persistence so i'll say it's you you're going to get intermediate results you can start today but real results will come in the intermediate term so those are the things that you can expect from different facebook promotional strategies.