The key points from this module are:
The marketing research subsystem gathers data on consumers, markets, and competitors from the open market.
The promotion and advertising subsystem helps the marketing department to formulate communication strategies
Sales forecasting is an area where any quantitative methods employed must be tempered with human insight and experience.
The various activities involved in the market research process are:
Define the problem and research objectives, Develop the research plan, Collect the information, Analyse the information, Present the findings
The general ledger accounting subsystem acts as a storehouse of all accounting transactions.
The asset accounting subsystem provides support for the procurement of capital equipment.
The human resources function is primarily responsible for attracting, developing, and maintaining the firm’s workforce.
Some of the functions of a human resource information system in an organization are:
Creation of employment policies.Maintenance of different organizational procedures.Maintenance of compliance requirements.
Payroll administration subsystem subsystems support the administration of payroll in an organization.
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