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E-commerce : Digital Markets, Digital Goods - Lesson Summary

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The key points from this module are:
Digitally enabled commercial transactions involving an exchange of value between and among organizations and individuals is known as E-commerce.
The network effect is the backbone on which e-commerce systems are actually built up.
A Business model ascertains the value proposition of your business and how your business makes money or your revenue model.
The five e-business revenue models are:
Advertising: Fees from advertisers in exchange for advertisements.Subscriptions: Fees from subscribers in exchange for access to content or services.Transaction Fee: Fees for enabling or executing a transaction.Sales: Sales of goods, information, or service.Affiliate Marketing: Fees for business referrals.
A portal offers an integrated package of content and services; it seeks to be a users’ home base.
Electronic Data Interchange involves an electronic exchange of business transaction documents between various supply chain trading partners.
A net marketplace is a digital platform that brings B2B buyers and sellers together.
The four types of net marketplaces are:
E-distributors: Independently owned B2B Equivalent of a B2C reseller, Horizontal platform, public market, seller biased.Independent exchanges: Independently owned vertical digital marketplace for many suppliers and a small number of large commercial buyers, public market, buyer biased.E-procurement: An independently owned digital marketplace where sellers and buyers transact for products and services, horizontal platform, neutral, public market.Industry consortia: Industry-owned vertical digital market open to select suppliers for optimizing the industry supply chain; buyer biased; private market.