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Module 1: Understanding Visual Ethnography

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Understanding Visual Ethnography - Lesson Summary

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In the module you learnt:

Visual Ethnography
Form of Ethnography in which we pay attention to the visual aspects of a context.
Treat the visuals as a source of knowledge.
Use visual methods to interpret and represent Ethnographic knowledge.
Images derive their meaning from their context.
Researching the Visual
The visual and physical environment, objects in the participant's world.
The content, form, structure, aesthetic and making of visuals.
Connections between various visual elements in the context.
Researching with the Visual
Recording observations.
Interpreting and analysing them.
Representing Ethnographic knowledge through visual media such as photographs, videos and drawings.
Reflexivity in Visual Ethnography
To be reflexive is to be aware of:
- Our presence as researchers
- Our subjectivity
- Our position in the context
- Impact of researchers on participants

Choosing a Visual Medium Considers:
The research subject.
The local culture
Participants comfort
Researchers skill with the medium