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Module 1: Public Transport Marketing and Planning Considerations

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Public Transport Marketing and Planning Considerations – Learning Outcomes

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By the end of this module, you will be able to:

Discuss the financial viability of Public Transportation
Identify the different types of financing schemes
Explain the process of determining the fares and subsidy of Public Transportation
Recognize the need for marketing Transit Services
Identify the different marketing strategies for enhancing Transit ridership and revenues
Outline the basics of Urban Rail Transportation
Describe the criteria for planning different types of Rail Transportation
Discuss the role of Intermediate Public Transportation
Recognize the need for the development of transit performance measures