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Module 1: Persuasive Communication

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Persuasive Communication - Lesson Summary

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NLP’s Persuasion Techniques

Persuasion is a symbolic process in which communicators try to convince other people to change their attitude or behaviour regarding an issue through the transmission of a message in an atmosphere of free choice. Persuasion models typically involve greater emphasis on the properties and interaction of source, message, channel, and setting of yielding effects on the target.
The four essential Steps in Persuasion are: Establish credibility, Frame for common ground, Provide evidence, Connect emotionally with your audience. Persuasion and Negotiation in NLP. Having made the decision to use the persuasion instrumentality, the persuader must refine the general impulse into a specific persuasion purpose. The Types of Persuaders are: Senser (S): The focus is on facts and the use of the five senses.
Intuiter (N): The person pays attention to the vision of what could be and also engages in the use of the six senses., Thinker (T): The person relies on intellectual processes – reason and logic., Feeler (F): The person relies on emotion, and logic may not play a significant part. Persuasion is cheaper than negotiation because negotiation requires concession.

Negotiation is back-and-forth communication designed to reach an agreement when one side and the other side have some interest that is opposed. The crucial elements in every negotiation are Information, time, and power. The two main approaches to negotiation are competitive and collaborative.