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Upon successful completion of this module, you should be able to:
Describe the Howard Sheth Consumer Behaviour Model.
Explain the Consumer Behaviour Model in the Indian context.
Discuss the BCG Matrix Model.
Compare the different types of marketing diversification methods.
Evaluate different strategic marketing models.
Describe the gap analysis.
Discuss market segmentation and variables.
Explain VALS Model in the context of market segmentation.
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