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Upon successful completion of this module you should be able to:
Explain the objectives of case analysis.
Discuss the benefits of case analysis.
Describe the process of developing a case study.
Identify multiple key financial ratios.
Evaluate a real life case study in terms of case methods.
Discuss marketing systems.
Explain a company's market environment.
Describe the marketing decision process.
Discuss what contributes to consumer buyer behaviour.
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