What is Attitude?
• Evaluative statement towards objects, people or events.
• A tendency to react in a certain way.
• Attitudes are usually for or against something or somebody.
Components of Attitudes.
• Cognitive (belied, opinion, knowledge, information, etc.).
• Affective (emotional/feeling).
• Behavioural (intentions).
How are attitudes formed?
• Personal experiences
• Peer group and society.
• Institutional factors.
Cognitive Dissonance is an uncomfortable tension which comes from holding two conflicting ideas in our mind at the same time. It can be a powerful motivator in analyzing our attitudes and ideas and can lead to attitude and behavioural change.
How can we change person's attitude?
• We can change a person's attitude by playing the role of Devil's Advocate, that is, providing information that challenges a person's ideology. We can also provide opportunities to explore new situations. By doing so we create Cognitive Dissonance in a person's mind.
• We can also create Cognitive Dissonance in ourselves by challenging our own ideas and perceptions.
• Once a person has accepted the new idea and has started working towards displaying a different attitude, the attitudinal change needs to be reinforced.
Log in to save your progress and obtain a certificate in Alison’s free Diploma in Organizational Behaviour online course
Sign up to save your progress and obtain a certificate in Alison’s free Diploma in Organizational Behaviour online course
Please enter you email address and we will mail you a link to reset your password.