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Module 1: Attitude

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What is Attitude?
• Evaluative statement towards objects, people or events. 
• A tendency to react in a certain way. 
• Attitudes are usually for or against something or somebody. 
Components of Attitudes. 
• Cognitive (belied, opinion, knowledge, information, etc.).
• Affective (emotional/feeling). 
• Behavioural (intentions). 
How are attitudes formed?
• Personal experiences
• Associations.
• Family
• Peer group and society. 
• Models.
• Institutional factors. 
Cognitive Dissonance
Cognitive Dissonance is an uncomfortable tension which comes from holding two conflicting ideas in our mind at the same time. It can be a powerful motivator in analyzing our attitudes and ideas and can lead to attitude and behavioural change. 
How can we change person's attitude? 
• We can change a person's attitude by playing the role of Devil's Advocate, that is, providing information that challenges a person's ideology. We can also provide opportunities to explore new situations. By doing so we create Cognitive Dissonance in a person's mind.
• We can also create Cognitive Dissonance in ourselves by challenging our own ideas and perceptions. 
• Once a person has accepted the new idea and has started working towards displaying a different attitude, the attitudinal change needs to be reinforced.