Managers vs. Leaders - Learning Outcomes | Free Online Course

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Module 1: Managers vs. Leaders

Module 1: Managers vs. Leaders

Managers vs. Leaders - Learning Outcomes

Who Are Managers?

Leadership, Entrepreneurship, and Strategy

Managers vs. Leaders - Lesson Summary

Module 2: Leading People and Organizations

Leading People and Organizations - Learning Outcomes

Trait Approaches to Leadership

Behavioral Approaches to Leadership

Contingency Approaches to Leadership

Contemporary Approaches to Leadership

Developing Your Leadership Skills

Leading People and Organizations - Lesson Summary

Module 3: Emotions and Succession Planning

Emotions and Succession Planning - Learning Outcomes

Emotions at the Workplace

Emotional Labor

Designing a High-Performance Work System

Improving Organizational Performance

Emotions and Succession Planning - Lesson Summary

Module 4: Recruitment and Training

Recruitment and Training - Learning Outcomes

Hiring Your First Employee

Selecting and Managing Your Team

Recruitment and Training - Lesson Summary

Module 5: Managing Groups and Teams

Managing Groups and Teams - Learning Outcomes

Type of Teams

Group Dynamics

Understanding Team Design Characteristics

Management of Teams

Managing Groups and Teams - Lesson Summary

Module 6: Business Planning

Business Planning - Learning Outcomes

Do's and Don'ts of Writing a Business Plan

Developing a Business Plan

Writing, Organization, and Formatting

Identifying Potential Investors

Contingency Planning and Risk

Business Planning - Lesson Summary

Module 7: Business Plan Outline

Business Plan Outline - Learning Outcomes

Small Business Plan Outline

Business Operations

Business Plan Outline - Lesson Summary

Module 8: Management and Costs

Management and Costs - Learning Outcomes

Developing a Management Plan

Calculating Start-up Costs

The Franchise Route

Management and Costs - Lesson Summary

Module 9: What is Marketing?

What is Marketing? - Learning Outcomes

Defining Marketing

Who Does Marketing?

Why Study Marketing?

What is Marketing? - Lesson Summary

Module 10: Market Research

Market Research - Learning Outcomes

Primary and Secondary Research

Marketing Information Systems

Define the Problem

Design the Research

Form Design and Specifying Samples

Data Collection and Analysis

Market Research - Lesson Summary

Module 11: Growth Potential

Growth Potential - Learning Outcomes

Market Demands

Product Life Cycle

External Factors and Selecting Target Markets

Growth Potential - Lesson Summary

Module 12: The Marketing Plan

Functions of the Marketing Plan

Making Forecasts

The Marketing Plan - Lesson Summary

The Marketing Plan - Learning Outcomes

Introducing the Marketing Plan

Module 13: Strategic Planning

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